Posts by Collection

Using STM to Analyze China’s Foreign Propaganda About the 2019 Hong Kong Protests on Twitter

Published in Social Science Computer Review, 2021

Drawing upon the approach of strategic framing, this study investigated how China’s state-run media mobilize foreign propaganda machine and use specific patterns to describe the 2019 Hong Kong protests on Twitter.

Recommended citation: Zhang, M. M., Wang, X., & Hu, Y. (2021). Strategic Framing Matters But Varies: A Structural Topic Modeling Approach to Analyzing China’s Foreign Propaganda About the 2019 Hong Kong Protests on Twitter. Social Science Computer Review, 08944393211042575.

Topic modeling the research-practice gap in public relations 2011-2020

Published in Journal of Marketing Communications, 2022

This study adopted topic modeling as an inductive analytical approach to examine a comprehensive set of texts representing the perspective of scholars and practitioners over a 10-year period from 2011 to 2020.

Recommended citation: Wang, X., & Zhang, M. M. (2022). Sharing the same bed with different dreams: Topic modeling the research-practice gap in public relations 2011-2020. Journal of Marketing Communications, 1-25.

ADV 480: Social Media Analytics

Graduate & undergraduate course, University of Illinois Urbana Champaign, Department of Advertising, 2023

The art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making.